TruStats_demo

Tru-Stats

Full online access to our analytics + toolsets for Brands, Agencies, and Influencers.  Clear the smoke on the playing field and see what works for your accounts, campaigns, and/or brand or identity as a whole.

We offer end-to-end enterprise level social media analytics, NHT detection, quality/anomaly scores, campaign tracking, account/brand management tools, and machine learning guidance applied to real time @account and #keyword tracking.

Tru-Stats takes you beyond the values in Tru-Reports and allows users to see many facets of an account social presence: the predicted social response to current media, the response profile to past media, the account’s posting activity breakdown with predicted days/hours/minutes for optimized responses, the  breakdown of mentions and images tags across all other highly visible accounts, the follower growth by month/day/year including anomaly profiling, and basic read/comment/like/follow ui tools to assist brands in engaging with new influencers.  The platform works on mobile, tablets, and any desktop to promptly bring the full power and true details of any account to your hands whether you are on the go or in the office.  The platform is designed to scale up with organizations as well by allowing users to work as an individual or as a team under a single corporate presence, further simplifying the process of maintaining a consistent and coherent online corporate presence.

Tru-Reports

Fast and Easy!  Let our team do the work and we can send you live updates, daily, weekly, or monthly reports for your account deck, collaborations, campaigns, or competitors.  We do the research and deliver easy to ready reports, charts, and transparency chart data via mobile, pdf, html, or email formats.   A few of the included insightsare:

  • Overall Quality/Anomaly Score
  • Overall Changes 1 day, 7day, 30 day: Tru-Growth, Tru-Engagement, Posts, Comments, Mentions
  • Media quality/anomaly scores for all recent media
  • Daily follower quality/anomaly score.
  • Optimized Posting schedule
  • Summarized Non-Human traffic (NHT):

These reports help clients quickly identify social media accounts with genuine growth and engagement, as well as detect accounts which have small or large activity anomalies.  The report includes an estimated breakdown of the anomaly source, separating platform boosts on explore pages from automated activity from fake bots (NHT).

Tru-Text

Text or Email us an account name and we’ll text you access to an instant report and followup with text reports as we see changes in this account.  This is our most rapid access to Influencer Verfication and Quality Scores.  Ideally created to supply instant answers to teams, agencies, brands, and advertisers who need quick answers during the day and when away from the office.

These reports help clients quickly identify social media accounts with genuine growth and engagement versus those that contain excessive non-human traffic (NHT).  Some of the insights included are

  • Overall Quality/Anomaly Score
  • Tru-Follower Reach (corrected for NHT)
  • Tru-Engagement (corrected for NHT)
  • Recent Media – Anomaly Frequency + Anomaly Impact
  • Recent Follower Growth – Anomaly Frequency + Anomaly Impact

, das well as detect accounts which have small or large activity anomalies.  The report includes an estimated breakdown of the anomaly source, separating platform boosts on explore pages from automated activity from fake bots.